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Search Results For: Pixel Piece

Title tags are major factors in helping search engines understand what your page is about, and they are the first impressions many people get when they discover your page via organic search. Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks.

Search results for: pixel piece

If your title is too long, search engines may change your display title by adding an ellipsis ("..."), removing words, or even rewriting it entirely. While we generally recommend keeping your titles under 60 characters long, the exact display limit is a bit more complicated and is based on a 600-pixel container.

Keep in mind that longer titles may work better for social sharing in some cases, and some titles are just naturally long. It's good to be mindful of how your titles appear in search results, but there isn't a penalty for using a long title. Use your judgment and think like a search visitor.

If you have a strong, well-known brand, adding it to your titles may help boost click-through rates. We generally still recommend putting your brand at the end of the title, but there are cases (such as for your home page or about page) where you may want to be more brand-focused. As mentioned earlier, Google or your CMS may also append your brand name to your display titles automatically, so be mindful of how your search results are currently displayed.

If a user types `woven scarf` in the search box and then clicks the search button or hits enter to submit the search, Bloomreach expects a search event pixel to fire that contains information about the search query. The information captured in a search event persists until the next page load happens (deferred) and the next page view pixel is fired. E.g. if the search leads to a Search Results Page, the Search Page View Pixel will send the Search Event information to Bloomreach.

There are a number of factors that determine how your Web site appears in search results, including the relevance of your message, how your content appears on your site, and the way your pages are formatted and coded.

AI-systems deliver biased results. Search-engine technology is not neutral as it processes big data and prioritises results with the most clicks relying both on user preferences and location. Thus, a search engine can become an echo chamber that upholds biases of the real world and further entrenches these prejudices and stereotypes online.

Google has made a major change to the search results column. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column.

Google has increased the column for organic search results to about 600 pixels from 500 pixels. The amount of whitespace between the results and features in the right sidebar has decreased by 5 pixels, from 65 pixels to only 60.

Many of the features in the main search results column are reduced in height, meaning that some organic results, depending on the particular search query, could be pushed up on the page. This is great news, especially for those who were disappointed when Google changed the search results to add 4 AdWords ads at the top of the results page.

Jonathan Jones was the first to spot the column width change [added: Andrea Pernici spotted it a day earlier]. I did notice that Google had changed the formatting of their Product Listing Ads at the top of the search results, which seems to be related.

SEM stands for search engine marketing and is the process of acquiring traffic from search engines through paid listings and advertisements. One of the most common SEM channels is Google Ads (formerly known as AdWords). These paid listings appear on Google above and below organic search results, as well as in the sidebar.

Knowledge Graphs are displayed above organic results or in the right-hand sidebar. They often include images, facts, maps, and related search topics. This SERP feature is often shown for queries about certain topics, places, or people.

This SERP feature is displayed for any search query that specifically refers to images, or would benefit from visual results. Nearly 23 percent of Google SERPs show images, and that continues to increase.

How does Google (or Bing, or DuckDuckGo, or others) calculate who should be on the first page of the search results? Technically, only the companies behind the search engines know, because they are the ones who code the complex algorithms. But in practice, it is known what best practices a website must follow in order to rank high in search results. Even Google gives courses and tutorials about SEO (Search Engine Optimization) to help you stand out from the competition.

It's clear that SPAI will help you with your SEO, by reducing your page size and loading speed. Google and the other search engines will notice it and bump you up in the search results.

Mitch, I find a practical limitation to the use of search engines when I am trying to retrieve information I may have seen some time back. Very often what was on the first or second page of search has, with time, slipped to a page well down in the search results. I tag posts almost every day. Then, I can use delicious to help me find those important, but obscure or old references. There will still be a need for this type of tagging. Throw in the ability to share these bookmarks with coworkers and friends, and you have something that is indispensable. It is sad that Yahoo has neglected delicious to the point that a once innovative service is endangered.

Take a look at this example, using our fashion digital marketing landing page. As you can see, the title and meta description used in our code both appear in search results. This is the ideal result. Google is using the intended title and meta description and neither are truncated.

We recommend keeping your headline at under or approximately 60 characters to fit Google results that have a 600-pixel word limit and avoid truncation. Additionally, here are some other SEO best practices:

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncates snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page. Just like this:

This has once again proven that Google made some changes to its search results page. And Google not only made changes to the desktop titles. The titles and meta descriptions on mobile search have also increased and are even longer than on the desktop.

These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more semantic keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results.

Choosing an item from citations and headings will bring you directly to the content. Choosing an item from full text search results will bring you to those results. Pressing enter in the search box will also bring you to search results.

One interesting finding in our newest research is that the screen slice representing the leftmost 10% of the screen real estate, between 0 and 192 pixels, had relatively few fixations (only 6%) compared with the other regions in the left half of the screen. This result is likely due to two reasons:

The meta description is part of the meta tags family, HTML elements that are defined in a page's section to help instruct browsers and search engines on how to behave on your page as well as how to display your content in the search engine results page.

Search engines display the visitor's query in bold within the URL, title and the description of the listing. This differs per search engine, Google only bolds keywords in the URL and description whereas Bing bolds keywords in the title as well. Bolding keywords is a way for Google and Bing to indicate the relevance between the search keywords and the results, therefore it's important to use the most important keywords in the description.

Using the most important keywords in the meta description not directly influences your rankings, although it has an interesting indirect impact: when visitors see bolded keywords in results they tend to click on those results more. This increases your click through rate (CTR), which in turns plays a role in determining the rank for your page. A high CTR is seen by search engines as a signal that a page is very relevant for a query.

Regardless of the search engine, in each SERP there's limited amount of space for the meta description. Search engines Bing, Yahoo and DuckDuckGo advise to use a maximum amount of characters. Google however advises to use a maximum amount of pixels. This makes sense considering this is more accurate than characters. For instance, it takes into consideration that a character such as "P" takes up much more space than "l".

A listing in Google's SERPs has a maximum width of 600 pixels. The meta description takes up four lines in the search engine listing, so in theory you have 2,400 pixels of space. Taking into account bolding of keywords, the fact that Google rarely (if at all) let us use these 2.400 pixels and some margin of error, we advise you to stick to a maximum length of 920 pixels. This generally translates to 155 characters.

Yahoo does not give much advice in their Help section (opens in a new tab) about the minimum and maximum length of the meta description. Our own research has shown that the Yahoo SERP allows for a maximum width of 553 pixels. Since the meta description consists of two lines, this roughly translates to 160 characters. However, we haven't seen this full width being used, nor have we seen meta descriptions with this many characters being displayed. In practice a significant amount of meta descriptions tags above 150 characters are truncated so we advise you to stick to a maximum amount of 150 characters. 041b061a72


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